Before the Pilsener style of beer was brewed in Pilsen, Bohemia in 1842, all beers were dark. Pilsener's bright, golden color and pleasant bitterness surprised beer drinkers. This well-lagered, bottom-fermented beer has been a favorite ever since.

Find Efes Pilsener's global campaign at www.DreaminEfes.com

Our policy of creating good quality beer brands to lead their segments was flourished Efes Pilsener. Efes Pilsener gets its light color and delicious taste from the bright, " Pils " malt chosen from the best varieties of brewing barley. A combination of crystal clean water and pure culture yeast yields superb fermentation and stable flavor, while Hallertau hops give Efes a complex finish. Efes is prized in many countries around the world for its excellent flavor and ranked as 8^th most selling European beer brand. Efes is available in more than 50 countries worldwide including USA, Canada, UK, France, Germany, New Zeland, Australia, Russia and South Africa. Efes Pilsener strengthens the quality, integrity and leadership aspects of its brand image, by sponsoring international cultural, artistic and sports events.

EBI strategically focuses to capitalise on the synergies of being available in all the developing beer segments, which includes the most profitable and/or fastest growing segments as well as the largest segments in the beer markets where EBI operates.

The product portfolio of EBI consists of premium, mainstream and economy brands, many of which hold leading positions in their respective market segments. EBI seeks to have a brand portfolio that provides an effective coverage of the beer segment spectrum with its brands marketed across all profitably growing segments.

Our strategy of creating high quality premium brands benefits the increasing trend towards such brands among consumers in our operating territories. It has enabled us to build a strong and well positioned portfolio of market leaders in key segments.