The Moldovan beer industry has realized a solid CAGR of 14% between 1996 and 2006, reaching 1.1 mhl annual beer consumption level in 2006. Yet the low average per capita consumption level in the market makes it an attractive beer market with an expected growth of 10% annually between 2006 - 2011.

Efes Moldova operates a brewery in Chisinau, with a current brewing capacity of 0.9 mhl and is the leading brewer in the country with a market share of 66%.

Efes Moldova currently produces and sells six brands of beer appealing to different market segments: "Chisinau" is sold as a mainstream local brand, "Vitanta", "Vitanta Extra" and "Sokol" are sold as local premium brands, and "Efes", "Stary Melnik" and "Warsteiner" are sold as imported premium brands. "Chisinau" was the #1 brand in Moldova with 57% marketshare by volume in 2006.

In 2006 EBI's sales volume in Moldova increased by 12% over previous year, reaching 1.2 mhl, including the sales volume of "Viva" soft drink and "Real" bottled water brands which are sold to The Coca Cola Company in February 2007.

These brands were acquired by EBI in 2003 through the acquisition of Efes Moldova. 2006 soft drink sales in Moldova accounted for approximately 3%and 1% of EBI's sales volume and consolidated revenue, respectively. Beer only sales volume in Moldova was up 17% in 2006 compared to previous year.