The brewing operations of Efes Beverage Group (which
comprises Anadolu Efes and the direct and indirect subsidiaries
and affiliates of Anadolu Efes) in Southeast Europe,
Russia and Central Asia are represented by EBI, a majority-owned
subsidiary of Anadolu Efes, based in the Netherlands.
Our beer operations integrate breweries and
malteries:
Currently, we own and operate a total of 10 breweries
and 4 malteries: Russia (Moscow, Ufa, Rostov, Kazan
and Novosibirsk), Kazakhstan (Karaganda, Almaty), Serbia
& Montenegro (Pancevo and Zajecar) and Moldova,
with a total annual brewing capacity of around 23
million hectoliters and a malt production capacity of
139,000 tonnes.
Our Growth Drivers
- Presence in high-growth markets
- Leading market positions
- Branding and marketing expertise
- Tactical premium product positioning
- Expertise in managing organic growth and intergating acquisitions
- Quality experience of the management
Operating Territories
Our current operating territories are achieving higher
sales volume growth rates compared to the global beer
markets and yet still provide significant potential for
future growth as suggested by below average per capita
beer consumption levels.
Beer Sales Volume Development
In a relatively short period of time,
EBI has developed a valuable brewing business in its
area of operations, from the Adriatic Sea up to the
borders of China. From the start of commercial production
in 1998 until 2005, EBI generated a 82% CAGR, through
a product portfolio including a combination of strong
local brands (many of which are market leaders in
their respective market segments), and the Efes
Pilsener international brand, which is currently
sold in more than 50 countries.
Currently Stary
Melnik, Beliy
Medved, Sokol,
Krasny Vostok, Solodov, Zhigulevskoe, Vostochnaya,
Ershistoe, Gold Beer, Polniy Nokaut, Sib-Beer, Yantarnoe,
Barkhatnoe, Bogemskoe svetloe, Ak Bars, Green Beer,
Kvas in Russia, Karagandinskoe in Kazakhstan,
Chisinau,
Vitanta Premium Classic, Vitanta Premium Extra
in Moldova, as well as Weifert,
Weifert Belo, Pils Plus, Zajecarsko Pivo and Standard
in Serbia & Montenegro are the local brands that
contribute to our success internationally.
We also produce German Warsteiner, Dutch Bavaria
Premium and Amsterdam Navigator, Chzec
Zlatopramen and Mexican Sol under licence
in Russia.
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